Launching a website is a huge milestone for a business, and because of its critical and complex nature, several things can potentially go wrong, which in-turn, can hurt your business’s reputation and dampen your team’s spirit. As usual, we are here for the rescue, so do see our detailed checklist below to help you go through this process as smooth as possible, without any major disasters.
Before we move towards our awesome checklist, we have a very important question for you. When do you think is the right time to launch your website? If you ask your customers, the answer will always be “Yesterday!”. But the correct answer is to do it when you think your website’s design and features are good enough for your customers to see. Did you notice that we didn’t say bug-free or perfect? We said good enough because the pursuit of perfection can usually turn into a lost opportunity where businesses are too late to get things going on this front. Don’t do that; be agile and make sure you don’t fall into the perfection trap!
At this stage, we are assuming that the design and development of your website are ready, someone (either you or from your team) has also tested your website thoroughly, the bugs are fixed, and you know that now is the time to showcase what you got to the world.
Here are the things you need to make sure of when launching your website.
Have a launch plan ready. You don’t need anything fancy that consumes a couple of weeks of your time; just a to-do (this checklist can also work) with roles and responsibilities for you and the team would be enough. Also, have a schedule in place for everyone involved to follow. Double check that you are done with the testing, fixing, re-testing and regression testing of your website and the development team is confident that their work is launch-ready. If they tell you to wait or talk about a potential problem, do listen and consider their advice. You have hired them for a reason!
You need a final round of testing once you have deployed the website and here is what you need to do. Firstly, you should use a link checker to make sure there aren’t any broken links, this is an easy to find and fix problem but is usually overlooked by the team. We recommend using a free tool, such as broken link checker. Secondly, double-check site speed and make sure it is not below average. This isn’t the first time you should be doing this. Also, we recommend Scopify full page load tester.
Now let’s shift our focus to the content, here is our to-do!
Time to see if the branding is on point.
Let’s talk about items related to Search Engine Optimization.
Have a social media/promotional plan in place.
Plan! Create a Key Performance Indicator Dashboard to keep an eye on the numbers, for example, analytics data, sales data, etc. Set targets for the coming year for sales as well as brand value and recognition. And lastly, backup once everything is up and ready and set an automated routine for that.
We know this checklist looks long and time-consuming, but as we have already discussed, this milestone is important for your business and you should make sure that things go smoothly. Having a process or a checklist in place is a smart decision and can save you and your team from a lot of inconveniences.
Some of the pointers may seem a little brief to you but because this isn’t a guide, we made sure that we don’t go into execution details. If you want us to help you with a guide on anything mentioned above, do let us know.
We love sharing our experience and helping our audience with useful content.
Until next time!
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